Charity work
Humanitarianism for the Association for the Affirmation of Culture is not just giving – material or logistical assistance, or a response to humanitarian crises and community needs.
The most important act of solidarity is preserving human dignity through achieving philanthropic goals, such as various charitable and educational activities that serve the common good and are of public interest. Through additional forms of benevolence, ASK strives to support the development of the most vulnerable groups of citizens—children and youth—through its now traditional event, You Are Santa Claus Too.
You Are Santa Claus Too
For over 12 years, ASK, with the support of the Rotary Club Belgrade Skadarlija, has been organizing the humanitarian initiative 'You Are Santa Claus Too.' The aim is to provide New Year’s gift packages to children from the most vulnerable groups in our society, bringing them joy and smiles. Our goal is to distribute more and more packages each year, which we achieve with your help. Together, we strive to ensure that 1,250 children do not lose faith in magic and love. We carefully select the recipients and institutions whose wards will receive the gifts, in line with our capabilities. We make an effort to retain all existing beneficiaries while, as in previous years, adding new ones. So far, we have distributed packages across Serbia, from Subotica to Niš, including Belgrade, Pančevo, Kragujevac, and Stamnica. For years, our 'You Are Santa Claus Too' initiative has been recognized by national and local government institutions, other organizations, companies, the media, and numerous individuals as the largest campaign of its kind in our country. It has shown the greatest growth in the number of packages distributed and, most importantly, in the amount of joy and smiles it brings to children. Thanks to your support, we hope this year, as in previous years, to continue growing (the list of institutions will be expanded based on our resources until Serbian New Year).
