The Association for the Affirmation of Culture (ASK), established in 2015 as a non-profit and non-governmental organization in Serbia, began its journey with a focus on humanitarian activities—a commitment it proudly upholds to this day. Over the years, ASK has expanded its scope to become a key player in promoting cultural diversity, social development, entrepreneurship, and environmental protection. The organization stands out for encouraging creative and professional skills among youth while fostering entrepreneurship as a driver of local community development.

ASK's programs reflect the diversity of its mission. The "Lighthouse of Knowledge" project supports youth activism by engaging high school students in project management and community involvement, developing leadership and change-making skills. In the field of entrepreneurship, the "Entrepreneurship Academy" provides young entrepreneurs with education and resources to grow their businesses and drive innovation. Environmental issues are addressed through the "Green Economy of Serbia" project, which emphasizes awareness-raising and the implementation of sustainable practices for nature preservation.

In addition to numerous projects, ASK established the ASK Center in 2018, serving as a platform for disseminating additional knowledge and skills to individuals seeking to improve their communities.

ASK continues to grow and expand its impact, remaining a beacon of empowerment and informal education for youth, civil society organizations, businesses, and local communities.